Content Managers Who They Are 14 Tasks They Do

Did you know organic SEO is about 5.66 times better than paid search ads? In order to create and manage a solid SEO strategy to help generate qualified leads,it’s important to understand the folks who manage all of this, Content Managers. In this short blog post, we’ll look at what the job is and 14 key responsibilities that it involves, helping you better understand this highly relevant role. What is a Content Manager? A content manager is primarily responsible for the creation and editing of content for websites, blogs, and social media. They usually work as team leaders, ensuring the delivery of engaging and relevant content to a company’s target audience. Their ultimate mission is to develop a content strategy that provides an engaging content experience for prospects and is aligned with a company’s marketing goals. What Does a Content Manager Do? Among other things, a content manager’s responsibilities include: Planning and maintaining a brand’s editorial calendar. Writing and developing content to use across various online channels. Editing and approving content for publication. Developing email marketing campaigns. Maintaining social media accounts. Working closely with writers and designers to maintain a consistent content style. Ensuring content is functioning and accessible to all users. Ensuring content is optimized with the right keywords and phrases in order to achieve higher page rankings on Google and other search engines. Developing link building strategies. Delegating work to meet set deadlines. Using a content management system (CMS) to edit and update website content. Tracking content marketing goals and conversions. Analyzing website visitor behavior. Generating content reports for upper management. Through this, you can see that content managers are critical to building your company’s marketing foundation. Their presence or lack of can make a difference in how you attain and maintain your leads and manage your presence on online platforms.